About us
Laine Ltd first developed and built the ice rink at the Royal Pavilion in Brighton in 2010 and has operated it annually ever since. It is now one of the most successful Christmas attractions in the country, having welcomed well over a million people since its doors first opened.We are always looking for new partner venues interested in expanding their winter offer through ice skating. Uniquely placed to offer risk-free winter ice skating to partners with whom we can build longterm relationships, we will guarantee a revenue stream for your venue whilst growing your visitor base during a traditionally quieter period. Our experts will project manage right through from the initial idea to replacing the last blade of grass before leaving site.
Cornerstones of our approach
- Forge long-term partnerships with historic venues to create Christmas ice rinks that are sensitive and specific to their setting.
- Guarantee risk-free revenue for your venue over the quieter winter period.
- Put your venue on the UK’s Christmas map, embedding it within customers’ Christmas traditions.
- Do no harm – our reinstatement after the event ensures we leave your venue as we found it. We take pride in ensuring that build and strike are smooth and painless.
As industry innovators, we have developed and built our own system for creating ice which has proven to be the best of its type. It outperforms others by keeping ice in warm weather conditions and is extremely energy efficient – which is better for the environment and more cost effective in terms of power consumption than our competitors’ solutions. Our rink management team are specialists with decades of ice experience, and our carefully selected catering partners are experts in creating successful pop up ice rink cafés, bars and restaurants.
For further information, or to arrange a chat, please email shella.parkin@laineltd.co.uk.